PALO ALTO, CA., June 4, 2018 — HP launched the Reinvent Packaging campaign to demonstrate the #PowerOfPrint to inspire consumer packaged goods brands to create unique connections and engage with consumers through packaging.
“Brands and marketing managers need to understand the amazing capabilities and possibilities for digital packaging to create new ways to personalize, customize, and tailor experiences,” said Shuchi Sarkar, head of global marketing, Graphics Solutions Business, HP Inc. “There is so much more that brands can do to engage with consumers and HP is here to help to them on the journey to create magic and embrace the limitless possibilities of our digital packaging solutions.”
HP designed the campaign to create awareness among brands on the power and magic of packaging. Packaging should evoke emotion and create a moment of wonder when consumers engage with the brand. By creating unique experiences through packaging, brands will be able to reinvent how they engage with their customers with personalized and memorable experiences.
HP features a series of videos that demonstrate the power of print and how its digital packaging print technology enables brands to increase customer engagement, drive sales, improve supply chain flexibility, and secure their brand. With HP digital packaging capabilities, brands will be empowered to create experiences that are emotional and personalized illustrated through HP’s video storytelling.