- HP’s Engineered by HP smart platform is now being used to support five new brands in the smart watch category.
- Movado Group, Inc. licensed brands: Coach, HUGO BOSS, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari collaborate with HP to create fashionable smart watches.
- Smart watches with uncompromised mix of design and technology offers stylish consumers connected features and discreet displays.
PALO ALTO, CA, October 12, 2016 — HP Inc. announced expanded use of its Engineered by HP smart platform today in a collaboration with Movado Group, Inc. that brings smart capabilities to Movado’s licensed watch brand portfolio, including Coach, HUGO BOSS, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari brand watches.
HP worked with Movado and the brands to utilize the Engineered by HP smart platform into their fashion watches so customers can stay connected without having to compromise their personal style. HP provides the connected technology, hardware and software, that seamlessly integrates with traditional craftsmanship and the watchmaker’s signature design elements, enabling brands to deliver a new alternative to wearable innovation.