A new print campaign from HP, Get Real, provokes the question: have we lost touch with what’s real?
“Our insights tell us today’s connected world can feel more disconnected than ever – and people are hungry for real things to hold on to,” said Deepak Masand, Global Head of Print Marketing, HP Inc. “The Get Real campaign was built on a cultural truth about our relationships with technology. We want to encourage the imagination and inventiveness that comes from a healthy balance between our digital and physical worlds.”