Press Kits

Uniquely Creative with HP SmartStream Designer for Designers (D4D)

October 15, 2018

To unleash creative potential and make the limitless possibilities of print and packaging possible, HP is announcing global availability for HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC, at Adobe MAX 2018. 

Press Materials

 

Press Release

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Fact Sheet

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Photo and Video Gallery

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Limitless Creative Potential with HP SmartStream D4D
The Yarza Twins and Adobe Creative Residence Uniquely Created Portfolios
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Executive Spokespeople

Nancy Janes

Global Head of Brand Innovation, Imaging & Printing, HP Inc.

Doris Brown-McNally

Global Brands Innovation Manager, HP Inc.
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"HP Digital print has the ability to make packaging and print more agile and limitless, but until now there has been a gap between concept and creation. With HP SmartStream D4D, designers can for the first time, play with the powerful software in Adobe Illustrator to create memorable and impactful packaging campaigns for global & local brands."

Nancy Janes, Global Head of Brand Innovation

"A key benefit of digital print is the ability to produce limitless variations of a theme. As designers it was thrilling for us to experiment with HP SmartStream D4D to push the creative boundaries. Once we conceptualised our approach for the Smirnoff designs, D4D brought it to life."

Eva Yarza

"These are really exciting times for designers. HP SmartStream D4D opens up new opportunities for us to show our creative potential to clients and puts us at the cutting edge of design innovation."

Marta Yarza

Kaitlyn Dierkes, HP
 Kaitlyn.m.dierkes@hp.com