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HP SmartStream D4D Beta Launch

November 2, 2017

HP partners with Yarza Twins and Smirnoff to showcase the future of packaging design

HP Inc. has collaborated with the award-winning designers, the Yarza Twins, and Smirnoff to launch the beta programme of HP SmartStream Designer for Designers (D4D). HP SmartStream D4D is a suite of “light” design solutions that enables designers to randomise and personalise packaging.

At the HP SmartStream D4D launch party on November 2nd at the Black Swan Studios in Bermondsey, London, designers witnessed how the Yarza Twins used the software to create stunning individualised packaging for Smirnoff, in response to the brief “Every one the same. Every one different.”

During the three month pilot starting on November 6th, up to 500 designers can register to request to join the beta programme, and 15 super users will be selected to provide feedback.

Press Materials

Media Alert

EMBARGOED UNTIL 18.30 GMT, THURSDAY NOVEMBER 2ND
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Register to attend Complimentary Webinar:

How to Design “Consumer Packaging Experiences” with HP SmartStream Designer, taking place on November 15th 2017 at 15.00 GMT

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Executive Spokespeople

Nancy Janes

Global Head of Brand Innovation,

Imaging & Printing, HP Inc.

Courtesy of Eva and Marta Yarza

Eva & Marta Yarza

Founders of Yarza Twins Studios
“A key benefit of digital print is the ability to produce limitless variations of a theme. As designers it was thrilling for us to experiment with HP SmartStream D4D to push the creative boundaries. Once we conceptualised our approach for the Smirnoff designs, D4D brought it to life.”

Eva Yarza

“These are really exciting times for designers. HP SmartStream D4D opens up new opportunities for us to show our creative potential to clients and puts us at the cutting edge of design innovation.”

Marta Yarza

“Digital print has the ability to make packaging and print more agile and limitless, but until now there has been a gap between concept and creation. With HP SmartStream D4D, designers can for the first time play with the powerful software used to create some of the most memorable and impactful packaging campaigns from global brands. We want to call on those designers who want to be a part of the future of digitally printed designs to sign up for this beta programme.”

Nancy Janes Global Head of Brand Innovation, Imaging & Printing, HP Inc.

Media Contacts

Giorgia Giacobbe
Abigail Lloyd