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HPs 3D printing business strikes Japan partnerships

By Sarah Murry, Newsroom Managing Editor, HP Inc. — June 20, 2017

One week after HP announced commercial entry into the world’s largest manufacturing market, the company revealed two new major partnerships that are set to broaden its reach in the world’s third-largest economy.

On the heels of its 3D expansion into the Asia-Pacific market, HP today announced 3D printing partnerships with Japanese companies Mutoh Industries Ltd. and Ricoh Japan Corp.

By teaming up with HP as the world’s first HP 3D Printing Master Partners, Mutoh and Ricoh will bring best-in-class expertise and knowledge of HP’s Multi Jet Fusion technology to customers deploying the solutions.

Japan is known as a technology and manufacturing powerhouse and is a country responsible for 10 percent of global manufacturing. It’s also forward-looking, especially when it comes to advancing technology. Japanese Prime Minister Shinzo Abe, explained his vision at CeBIT 2017, one of the world’s largest technology conferences in Germany, earlier this year. This vision – Society 5.0 – aims to tackle several challenges by going beyond the digitalization of the economy towards the digitalization across all levels of Japanese society.

Japanese businesses are starting to embrace the transformative potential of 3D printing, a market that saw more than 104 percent in revenue growth from 2015 to 2016, according to data from IDC. Its expected to reach $670 million in sales by 2020.

“We are on the cusp of a transformation in manufacturing, enabled by new technologies such as 3D printing, artificial intelligence and robotics," said Richard Bailey, president of Asia Pacific and Japan at HP. "We are excited to introduce HP’s commercial 3D printing solution to reinvent manufacturing in Asia-Pacific, delivering much higher speeds and lower costs while enabling on-demand, low-volume production.”

HP Japan President Takashi Oka

HP Japan President Takashi Oka

In addition to bringing expertise and existing relationships within Japan, Mutoh and Ricoh are set to collaborate with HP to open a 3D Printing Reference and Experience Center in Tokyo that will showcase the HP Jet Fusion 3D printing solutions and enable deeper engagement with customers.

“HP is building a strong community of local resellers and materials partners as well as customer experience centers that will provide comprehensive support to help our customers leverage this transformation," Bailey said.

For more information about Richard Bailey’s thoughts about the Asia-Pacific region and 3D printing, see his recent LinkedIn Pulse article here.