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HP advances print renaissance with strategic investment

By HP Corporate Newsroom — November 1, 2017

Courtesy of HP

Print is powerful. Humans crave the tactile satisfaction of print and studies have shown that we attribute greater significance, understanding, credibility, and memorability to physical materials. The proof is in one illustrative statistic: data reveals that sales of e-books continue to fall, while sales of paperbound books rise.

HP has announced a major milestone catalysing this print renaissance. Today, it completed its acquisition of Samsung Electronics Co., Ltd.’s printer business.

This strategic investment positions HP to accelerate its disruption of the $55 billion A3 copier segment, with an expanded portfolio of next-generation multifunction printers that provide greater reliability and uptime, breakthrough economics, superior ease of use, and improved customer experience.

“Our teams are off to a strong start with a strategic plan to disrupt and capture A3 growth, grow managed print and document services, and drive the shift from transactional to contractual sales." 

Enrique Lores, President, Imaging & Printing Business, HP Inc.

World-class printing team

HP celebrated the welcome of Samsung employees; together they now make up the strongest, most innovative team in the industry in both A3 and A4 printing. The acquisition builds on the strengths of both companies, which share a proven culture of engineering innovation, R&D, and a commitment to the highest standards in quality print solutions.

Samsung brings a powerful IP portfolio, formidable employees, and a compelling A3 product line up, along with advanced expertise in laser printer technology, imaging electronics, mobile-first and cloud-first UX. They deliver a unique advantage with printer supplies and accessories to support unmatched future market growth opportunities. Samsung’s printing technologies and laser expertise will immediately broaden and strengthen HP’s A3 print portfolio, grow its leading A4 laser printing portfolio, add more than 6,500 printing patents to HP’s IP portfolio.   

These assets combine with HP’s leading position in print, unmatched sales channel, distribution depth, and operational excellence to provide both customers and partners with a portfolio that delivers unprecedented price, quality, and performance compared to service-intensive conventional copiers.

Lores says, “The entire HP team extends a very warm welcome to Samsung employees as they join our HP family. We are more committed than ever to Print and are investing in our portfolio, technology and talent to make our company even stronger.”