With fewer cables, wireless printing offers flexibility in where a printer is placed and enables printing from mobile devices and PCs alike. But for consumers who don’t have broadband at home, HP embedded Wi-Fi Direct in the DeskJet 2600 ensures that users—or anyone who walks into the house—can still print from their smartphones or other mobile computing devices.
“We know that the whole market is moving toward wireless and customers want mobile,” Dorsh says. “Wi-Fi Direct enables multiple users to connect their smartphone or tablet directly to the all-in-one and easily print without accessing a network.”
HP’s engineers were able to keep costs down by removing higher-end features, simplifying the device and making it easy to use out of the box.
"There aren’t a lot of features to get confused about," Dorsh says, making it an ideal printer for empty nesters or in multi-generational households where grandparents reside with their school-age grandkids.
“We did a couple of things differently for this customer segment to better meet their needs,”
"For this customer, having wireless connectivity and mobile printing is more important than higher-end printer features.”