Courtesy of HP
Unlike Millennials, who are known for chasing the newest and most feature-rich consumer electronics, empty-nesters and seniors want different things from their tech.
With the American population aged 65 and older expected to double, there's little doubt that Baby Boomers will be heading into their golden years with their smartphones in hand. But the ways in which this group uses their tech will change significantly as they get older.
It’s one of the reasons why HP designed a new DeskJet printer with wireless connectivity—but scraps a lot of other bells and whistles—to meet their needs for wireless printing from a smartphone or tablet, at an affordable price.
Today the company rolled out the DeskJet 2600 series, the company’s lowest-priced All-in-One printer with wireless and mobile connectivity. It can print, copy and scan and retails for about $50.
“The customer we are targeting doesn’t need 100-sheet inputs trays or really fast speeds, because they don’t do a ton of printing,” says Cari Dorsh, director, home consumer product management at HP. “They need convenience, ease-of-use and reliability in a low-cost device.”