Press Kits

HP at Cannes Lions International Festival of Creativity

May 30, 2018

Diversity. Creativity. Profitability.  One thing leads to another.  

In advance of the Cannes Lions Festival, HP unveils new data that suggests a more diverse marketing team – client, agency, production house – helps drive up purchase intent and media effectiveness. Also introduces participants in Cannes Lions partnership program – #MoreLikeMe – a pilot for racially and ethnically diverse talent, along with new partnerships.

PRESS MATERIALS

 

PHOTO GALLERY

HP Prints Customized Packaging

Moet & Chandon labels and packaging created for the Grand Prix winners, Judges and Platinum members

SPEAKERS

Diversity Is Good for Business

11am, Tuesday June 19, Lumière Theatre, Palais I

The session will underscore the power diversity has in delivering transformational business results, enhancing creative output and speaking to customers with relevance. Panelists will talk about the bold action, data and measurable results required to drive change, and ensure the visibility of role models for up and coming diverse talent.   

THE BRAND LEADER: Antonio Lucio, Chief Marketing and Communications Officer at HP 

THE CULTURAL POWERHOUSE: Edward Enninful, Editor-at-Large, British Vogue

THE STAND OUT: Thandie Newton. BAFTA  award-winning English Actress 

THE AGENCY DISRUPTOR: Tiffany R. Warren, SVP and Chief Diversity Officer at Omnicom; Founder & President at ADCOLOR

 

#MORELIKEME AMBASSADORS

Media Contacts